15 July 2024
On Tables, Markets, and Free Speech
On the surface level, we see private actors exercising more and more power over speech; on a deeper level though, we might be returning to a far older discussion about the interplay of private and public power, and the fate of an individual who lives in the crash zone between them. Given that the result of this clash largely comes down to choosing a proper regulatory policy, this contribution argues that when regulating market-situated speech particular caution should be exercised. Continue reading >>
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15 July 2024
Regulating the Discursive Power of Big Tech Companies
Big Tech companies have power. One element of this power is discursive power, including in the public sphere, a cornerstone of democratic societies. In the current digitalized society, the public sphere has a significant online component. Discursive power may continue to grow, fuelled by AI developments, unless checked. To shape a possible legal response – we focus on European competition law – requires understanding the complexity of this power. Though competition law is focused on market power, we argue that it can and should have a role to play in curbing discursive power too, despite some inherent limitations. Continue reading >>
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29 April 2024
Overcoming Big Tech AI Merger Evasions: Innovating EU Competition Law through the AI Act
To develop AI, computing power and access to data (aka bigness) are crucial. Now, Big Tech companies appear evading EU competition law. Companies like Google and Microsoft evade the EU Merger Regulation by entering partnerships with smaller AI labs that fall short of shifting ownership but nevertheless increase the monopolistic power of Big Tech. These quasi-mergers are particularly problematic in the context of generative AI, which relies even more than many other services on incredibly vast computing power. That is a dire state from an economic as well as a more fundamental and democratic perspective, as concentrating economic might in the hands of very few companies may cause problems down the road. Continue reading >>24 May 2023
Data After Life
Contract law in Europe currently has little grasp on the balancing of interests of social media users, their heirs, platforms, and society at large, which means that platforms play a key role in determining how digital legacies are handled. A human rights perspective can offer starting points for reforms that do more justice to the protection of digital identities of social media users. Continue reading >>24 May 2023
Monetising Harmful Content on Social Media
The possibility to profit from the dissemination of harmful content triggering views, engagement, and ultimately monetisation does not only concern the contractual relationship between social media and influencers, but also affects how other users enjoy digital spaces. The monetisation of harmful content by influencers should be a trigger, first, to expand the role of consumer law as a form of content regulation fostering transparency and, second, to propose a new regulatory approach to mitigate the imbalance of powers between influencers and users in social media spaces. Continue reading >>
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23 May 2023
Rethinking the Regulation of Financial Influencers
The growth of social media has led to an unprecedented rise in financial influencers, so-called finfluencers, who share investment ideas and opinions with a global audience, even if they are not qualified or licensed to provide financial advice. This can be particularly dangerous for retail investors with low levels of financial literacy. The regulation of financial influencers is a complex and multifaceted issue that demands a comprehensive approach; the current regulatory framework may not be adequate. Continue reading >>
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23 May 2023
Pay to Play
The rise of subscription-based business models in social media is part of a broader trend that can be observed in many industries. Against this background, it is necessary to adapt European consumer law to the new risks of the subscription economy.However, it is not enough to give consumers rights on paper. Nor is it sufficient to inform consumers about their rights in the small print. Effective consumer protection in digital markets requires a user interface design that enables consumers to exercise their rights with a simple click. Continue reading >>
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22 May 2023
The Shape of Personalisation to Come
While targeted advertising is still a money-making machine for social media platforms, its motor has begun to sputter. However, with artificial intelligence, the potential is even greater for companies to discover and exploit biases and vulnerabilities in consumers that they themselves may not be aware of. The point of this dive into economic engineering of personalised environments on digital platforms is to highlight the intentional creation of algorithmically curated choice sets for consumers. How can the law ensure their fairness? Continue reading >>22 May 2023
A Non-Binary Approach to Platform-to-Business Transactions
Social media is a disruptive technology that has challenged fundamental distinctions in contract law, as social media contracts don't adequately reflect complex relationships between platforms, businesses, and consumers, among others. Contract law has the potential for greater sensitivity to contract classifications because different types of contractual relations invoke different values and trade-offs. Courts can better posit them in the spectrum between business and consumer contracts, while securing business users‘ unique interests Continue reading >>
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19 May 2023
The Contractual Rights and Obligations of Prosumers on Social Media Platforms
How can contract law contribute to a fair balance between the rights of prosumers and social media platforms? This contribution assesses the values that contract law should reflect, proposing the recognition of use value alongside the exchange value of products on the market. It then considers which mechanisms in contract law could be employed to do justice to both values. Continue reading >>
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